Fri. Dec 3rd, 2021

Most common mistakes that newcomers make happen before the actual blogging even begins. You can’t just throw up a new blog on whatever happens to be on your mind- you need to do a bit of research first. Don’t worry, it really isn’t that difficult and you can have a great outline and plan for a blog within a few minutes if you are proactive.

The first thing to think about is where your content is going to come from. If you are writing the content yourself, which most start-ups do, you need to pick a topic that interests you enough to keep you engaged and provide you with enough material. Preferably, your topic or niche will have http://bluegraydaily.com/ a never-ending supply of new events to write about. Any blog that focuses on a fairly broad or popular niche/industry generally has lots of news developments that other blogs and news sites will cover on a daily basis, providing you with talking points and things to write about.

For example, let’s say I have a blog on social media trends. This is a great topic for content because there are a load of new developments in this field all the time that technology blogs and websites cover. You can just subscribe to the RSS feeds of the most prominent blogs in your niche to easily keep tabs on new topics to write about.

However, content isn’t the only thing to consider here. Having a lot to talk about is all well and good, but if there are already way too many blogs in that niche, no one will listen to you or come back to your blog if everyone else is better and more trusted. This is when we go ahead and open up the Google Keyword Tool. Don’t be intimidated by it if you’ve never worked with this kind of thing before, it’s really very simple.

Once you have a few ideas for topics in your head, go ahead and think about what someone would type into Google in order to find a blog like yours. For example, if I wanted to write reviews of video editing software, I might type in “best video editing software” or “user-friendly video editing” or “video editing software review.”

Once you type your keywords in, the Google Keyword Tool will give you stats on that phrase and then 100 more related phrases. You want to pay special attention to the Global Monthly Searches column. If that number is over 30,000 or so, you won’t have a problem finding an audience. This isn’t the only information you need, though. Take a look through the 100 keywords that they gave you and see if you can find one that is more effective than what you had originally planned. This is the time to make changes, down the road it will be a big headache.

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