Riky, from Indonesia, has completed his first semester at Northern Kentucky University and looks forward to a well-deserved holiday break. Neema, from New Jersey, cheers on the “Ruts” football team in between studying for mid-term examinations at Rutgers University. Heather, from Columbus, Ohio, reflects on what Thanksgiving means to her while lamenting the cold, damp weather at Capital University.
Today`s weblog (or “blog,” as coined by Peter Merholz in 1999) has come a long way since it was first introduced in the mid-1990s as a form of an internet diary and/or opinion podium. From news media, to corporations, to political pundits, today`s blogger continues to embrace the technology he or she hopes will attract a wider, more global audience.
Colleges and universities all over the world have now begun to implement student weblogs for a myriad of reasons. Take, for instance, Trinity University in San Antonio, Texas and its “Games for the Web: Ethnography of Massively Multiplayer On-line Games.” This is a “Live Journal” blog created for students of this particular class to showcase their writing and ideas generated as a result of enrolling in this course. Louisiana Technical University publishes student blogs as part of its admissions` website Sherry Dyson . These types of blogs use internet technology to recruit prospective students by peaking their curiosity enough to schedule campus visits and apply to the respective universities. Unlike other blogs and websites such as “Facebook” and “My Space,” university-student blogs are “family-friendly” internet postings where current students from a wide range of backgrounds and experiences reflect on and share their experiences as college students.
The United States is not the only country that has caught on to this relatively new trend. In the United Kingdom, the “The Attic,” which is hosted by Google`s “Blogger” website, is a virtual meeting place for doctoral (PhD) students who are pursuing their degrees at the University of Leicaster in conjunction with its Department of Museum Studies.
In addition to college and university weblogs, other student-oriented blogs have appeared on the internet. These range in topic from Jewish students` perspectives, to London students` personal musings, all of which focus on commonly-shared daily experiences of young adults pursuing post-secondary school degrees.
What with millions of weblogs hosted on the World Wide Web, it has become apparent that today`s weblogs have evolved from serving mainly as diary entries and opinion pieces. According to Olga Kharif, a writer for Business Week`s “The Tech Beat” website, the nature of blogs is changing with the help of technology known as “tagging,” technology that operates with the help of “Technorati.” Tags are used to generate search results for a particular topic. Let`s say you`re interested in studying at The Ohio State University. You perform an internet search on “Technorati,” and you will soon find news stories, photographs and blogs tagged with the words “The Ohio State University.”
Attention gadget shop owners and eBay electronic gadgets sellers! Do you have trouble keeping up to date with the latest gadgets and e-commerce developments and making your site ‘sticky’ enough to develop a loyal customer base?
RSS may be the answer. A web 2.0 format that is keeping netizens up to date with recent developments on the internet and helping webmasters everywhere develop an online community that is more loyal than has ever been possible.
It didn’t seem so long ago that keeping up to date with the latest hi tech gadgets and cool spy gadgets was no problem at all. There were only a handful of gadget sites out there and, with even fewer blogs to monitor; keeping up to date with gadget news was easy.
Keeping customers loyal was also not a problem as there was a good chance there were only a handful of similar sites on the internet offering similar products making it very easy to differentiate yourself from your competitors.