Most people used to consider that coupons are mainly for the elderly, but with today’s economy, more and more youngsters are trying to save some money wherever possible. Why not save a few bucks every time you go shopping? And with online coupons, this task is easier than ever, and the savings can accumulate to a few hundreds dollars easily in the course of a month or two. Since there is no foreseeable ending to the current economic crisis, we should pass on the habit of using online coupons to our kids as well.
An online or digital coupon gives a discount for products or services that have been transported or saved online. This works similarly to a conventional clip-out paper coupon by giving a certain discount to the holder on a particular purchase. The difference between the two is the way a digital coupon is used and collected.
Most digital coupons look like their paper counterparts. They do not come in prints, but instead, they are posted online or received as an email-attachment seatgeek coupon . Those on the receiving end have to print them. Manufacturers find this kind of digital transfer as very cost-efficient. Usually, it is far more expensive to pay for advertising space or to ask to include coupons in direct mailings than to post a coupon on the Internet. Consumers have the choice to only print the coupons they like to use.
In general, online coupons work well with people that are Internet-savvy. Marketers try to get to consumers wherever they are. They use printed coupons to reach people who often read newspapers. However, if they use the Internet most of the time to read news and search for information, it is more effective to include discounts in such spaces.
There are a number of marketers that have taken one step further by giving out coupons by means of social networks and across different mobile platforms. Usually, these electronic coupons are given in exchange of some required actions. These include posting a link back to the retailer on a blog, including the offer in a message sent to network contacts, or including the retailer as a friend on various social networks. This enables both marketers and retailers to carry out a demographic research, allowing them to market their brand of products without exerting too much effort or spending a lot of cash.
When it comes to personal digital assistants (or PDA) and smart phones, there are digital coupons that do not have to be printed. Users can actually download coupons to their gadgets to be directly scanned. When the cashier swipes the PDA or phone across the scanner, the discount will be transmitted. This method of scanning the digital coupon is well accepted due to its being environmentally friendly. It promotes efficiency, as well. Consumers do not need to keep their coupons or take them along. They just have to download them on their devices.
There is another type of digital coupon that does not require direct processing. Some merchants provide digital coupons that let consumers store coupons on their online accounts, and these are often linked to a frequent shopper card or loyalty card. Customers can check out all the coupons on the main website of the store, then save all that they like
To be successful at using coupons in a beneficial way (I mean is there really a non-beneficial way to saving money) I believe you must have access to online coupons. Don’t get me wrong, paper coupons are great. But as internet usage is becoming more widely popular and highly accepted, retailers have begun posting internet only coupons – or coupons you can only access via the internet. It’s crazy how many things you can find on the internet, but it is awesome when all your internet usage can save you money on the items you buy and the necessities you purchase even if you don’t have the money.
Online coupon websites are great because they are not only free but they are usually itemized by categories so you can go straight to the coupons you are looking for and print them out right from your home computer! You can usually find these on the manufacturer webpages, retailer webpages, or coupon sites that you can access through a free membership or social media account. Manufacturer coupons are widely accepted throughout the retailer business, but sometimes they can be specific to one or a chain of stores. Retailer coupons are on items that the retailer offers, but they are only offered at the specific store. Coupon websites are nice, but sometimes you might need to make a membership to access or print their coupons. They have the most coupons, and it is both retailer specific coupons and manufacturer coupons.
Of course, an effective and easy way to attract new customers for a young venture or product is to offer special deals in the form of coupon codes. With the help of promoters and referrers, success can be guaranteed. But giving away promo codes has its own downside: when uncontrolled, chances are, someone will certainly find a loophole to abuse the promotion.
Promo abuse occurs when an individual – customer, vendor or a partner agency takes advantage of a promotion, unduly benefiting from a coupon multiple times, or perhaps, using them to gain money and other items or valuable services. Though quick boost in sales transaction is a good thing ( especially if you’re running short of matching a monthly target), the coupled abuse of promotion might eventually take its toll on your profit margin and decrease the trust of investors.
Forms of coupon fraud.
Based on actual business experiences, “creative” individuals have devised several ways to misuse and abuse promo coupons. For voucher codes distributed online with the intent of attracting new customers only, abusers have learned several workarounds. There are even numerous websites, blogs, and videos dedicated to teaching users how to work the system. Naturally, it’s not a big deal if one of your users will take advantage of the code several times by creating 2 or 3 accounts with different email addresses. The real problem starts when company’s employees, affiliates or partners are the ones involved in the coupon profiteering. I will cover more fraudsters tactics in future articles, but here are a few examples of the most common types of coupon abuse: